The project
SavingsXL is a member-savings product that needed everything: brand, design, and a working site, built from the ground up. I started by extending the existing logo into a full visual identity, then designed the marketing site, then built the whole thing. Astro front end, Strapi headless CMS, deployed on Railway. Start to finish, one person.
The challenge
A new member-savings product with a logo and not much else. It needed a full identity, a marketing site, and a working build, from scratch, without a team to hand pieces off to.
The approach
Extend the existing logo into a real visual system, design the marketing site in Figma, then build it: Astro front end, Strapi headless CMS for easy content management, deployed on Railway.
What I built
- Full brand system: color, typography, iconography
- Marketing site design in Figma
- Front-end build in Astro, fast and content-driven
- Headless CMS setup in Strapi for easy content management
- Deployed and live on Railway
Results
Brand system built out from a single logo
Astro front end plus Strapi CMS, live on Railway
