The project
Most designers have a cobbled-together personal brand that never quite fits. I did not want that. When I launched Tiffany Russell Studio, I treated myself like a client: full brief, real positioning, no shortcuts. The result is a brand that actually reflects how I work. Warm but precise, confident without being loud, a little editorial. The coral-to-rose gradient in the script wordmark is the thread that runs through everything, from the logo to the business card back to the social presence.
The challenge
Most designers carry a cobbled-together personal brand that never quite fits. I did not want that for my own studio. It needed real positioning and a system, not a logo I picked and hoped for the best on.
The approach
I treated myself like a client: full brief, real positioning, no shortcuts. A coral-to-rose gradient in the script wordmark became the thread that runs through everything, from the logo to the business card to the social presence.
What I built
- Full logo system: primary stacked, horizontal, all-white, and a TR circle monogram
- Typography pairing: coral script wordmark over a navy bold condensed sans, editorial and personal
- Coral-to-rose gradient as the signature brand element, used as accent across every touchpoint
- Two-sided vertical business card: clean credential front, full-bleed gradient back
- Color and type system documented for consistency across web, print, and social
